LSVT treatments both employ a seemingly contradictory approach by offering a highly structured treatment protocol that can be tailored to meet individual patient needs. This paradox is at the heart of effectiveness in LSVT LOUD® speech therapy and LSVT BIG® physical/occupational therapy. Within their core framework, LSVT treatments demonstrate remarkable flexibility for incorporating individualized goals, versatility in symptoms, adaptability to cognitive challenges, and application to various settings and delivery methods. Additionally, the foundation of their defined yet dynamic approach lies in well-established principles of neuroplasticity. Some of these principles, which not only address immediate symptoms but also promote long-term brain changes include intensity, repetition, specificity, complexity, and saliency. Join us to understand how the paradoxical approach of "personalized standardization" in LSVT treatments leads to improved outcomes and enhanced quality of life for individuals living with neurological conditions. Intended Audience: Healthcare professionals, individuals living with neurological conditions and their loved ones